The rise of Chinese Tourism has gotten the attention of a lot of travel, tourism, and hotel companies. Sixty-six million Chinese will travel overseas this year, a 15% increase over last year, and 100 million will be global travelers by 2020, according to the United Nations World Tourism Organization. On the back of three decades of spectacular growth and development, China recently became the second largest economy in the world behind the United States. The country has also become a major market for the world’s leading international consumer goods companies. Many travel brands are trying to capture the attention of this very valuable new customer segments, but not without significant challenges due to the complexity of the market.
The first edition of the “Essential China Travel Trends – Tiger Edition” was published in 2010 and released during the Global Tourism Summit in Beijing, with support from PATA, UNWTO, and WTTC, and can be read online or downloaded as an eBook.
The Dragon Edition of the Essential China Travel Trends handbook, for the second time provides valuable insights from subject matter experts in the areas of luxury consumers, internet and social media landscape, technology and mobile growth, hotel development, outbound and inbound tourism, and much more. The second edition is a ChinaTravelTrends.com production, and co-published by Dragon Trail, COTRI, and PATA.
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You can also Download our Media Information as a .pdf file.
