The rise of Chinese Tourism has gotten the attention of a lot of travel, tourism, and hotel companies. Sixty-six million Chinese will travel overseas this year, a 15% increase over last year, and 100 million will be global travelers by 2020, according to the United Nations World Tourism Organization. On the back of three decades of spectacular growth and development, China recently became the second largest economy in the world behind the United States. The country has also become a major market for the world’s leading international consumer goods companies. Many travel brands are trying to capture the attention of this very valuable new customer segments, but not without significant challenges due to the complexity of the market.
The first edition of the “Essential China Travel Trends – Tiger Edition” was published in 2010 and released during the Global Tourism Summit in Beijing, with support from PATA, UNWTO, and WTTC, and can be read online or downloaded as an eBook.
The Dragon Edition of the Essential China Travel Trends handbook – published in April 2012 – for the second time provides valuable insights from subject matter experts in the areas of luxury consumers, internet and social media landscape, technology and mobile growth, hotel development, outbound and inbound tourism, and much more. Produced by ChinaTravelTrends.com and co-published by Dragon Trail, COTRI, and PATA, the booklet’s dragon edition can be downloaded as an eBook or read online.
Future Editions
We will soon start the production of the ‘Essential China Travel Trends’ Booklet’s next edition. If you would like to get involved as an author, partner or sponsor, please get in touch with us to stay up to date. We will notify you about the opening date of our call for articles, partnership opportunities and advertisement deals as soon as available.
Media Information
For interested companies we offer various opportunities of partnerships and sponsorships, a limited number of which are still available at this late stage. For details, please check back here soon for our current media info.
Until publication of the new media deals, the previous edition’s media info package can still be downloaded here as a .pdf file, but is only for reference.
Give back and save the Chinese panda
Each edition of the Essential China Travel Trends booklet supports a good cause. Since the dragon is somewhat hard to save, the dragon edition (the current one) supports ‘Save the Chinese Panda’. So while you are waiting for the next edition’s details on how to get involved, why not spend a minute and a buck on saving the Chinese panda? Any contribution from you is valuable and highly appreciated. You can make your donation directly at the ‘Save the Chinese Panda’ donation page.
