Media Info

The rise of Chinese Tourism has gotten the attention of a lot of travel, tourism, and hotel companies. Sixty-six million Chinese will travel overseas this year, a 15% increase over last year, and 100 million will be global travelers by 2020, according to the United Nations World Tourism Organization. On the back of three decades of spectacular growth and development, China recently became the second largest economy in the world behind the United States. The country has also become a major market for the world’s leading international consumer goods companies. Many travel brands are trying to capture the attention of this very valuable new customer segments, but not without significant challenges due to the complexity of the market.

The first edition of the “Essential China Travel Trends – Tiger Edition” was published in 2010 and released during the Global Tourism Summit in Beijing, with support from PATA, UNWTO, and WTTC, and can be read online or downloaded as an eBook.

The Dragon Edition of the Essential China Travel Trends handbook – published in April 2012 – for the second time provides valuable insights from subject matter experts in the areas of luxury consumers, internet and social media landscape, technology and mobile growth, hotel development, outbound and inbound tourism, and much more. Produced by and co-published by Dragon Trail, COTRI, and PATA, the booklet’s dragon edition can be an downloaded as an eBook and can also be read directly here online.


Next Edition (3rd Edition)

We are just starting the production of the ‘Essential China Travel Trends’ Booklet’s 3rd edition. If you would like to get involved as an author, partner or sponsor, please take a look at our media info and get in touch with us.

Download Media Info (.pdf)

Give back and save the Chinese panda

Each edition of the Essential China Travel Trends booklet supports a good cause. Since the dragon is somewhat hard to save, the dragon edition (the booklet’s 2nd edition) supports ‘Save the Chinese Panda’. So while you are downloading the 3rd edition’s media info, why not spend a minute and a buck on saving the Chinese panda? Any contribution from you is valuable and highly appreciated. You can make your donation directly at the ‘Save the Chinese Panda’ donation page.


  • Facebook
  • Twitter
  • LinkedIn
  • Tumblr
  • MySpace
  • Blogger
  • Digg
  • Delicious
  • StumbleUpon
  • Technorati
  • Mister Wong
  • Email