The ‘Essential China Travel Trends’ dragon edition booklet was produced and published with the generous support of the following sponsors:


Platinum Sponsor:

Dragon Trail

Dragon TrailDragon Trail is an award-winning travel technology and digital marketing firm to help travel and tourism organizations to reach and connect with Chinese consumers by leveraging the Chinese online and social media landscape to develop and seed relevant content, executing results-driven digital marketing campaigns, and enabling innovative technology solutions. 100% CHINA – 100% TRAVEL – 100% DIGITAL



Gold Sponsors:

PATA – Pacific Asia Travel Association

PATAThe Pacific Asia Travel Association (PATA) is a not-for profit membership association that acts as a catalyst for the responsible development of travel and tourism within the Asia Pacific region. In partnership with private and public sector members, PATA enhances the sustainable growth, value and quality of travel and tourism to-from-and-within, the region.



COTRI – China Outbound Tourism Research Institute

COTRICOTRI is the worldwide leading independent research institute for analysis, consulting and quality assessment relating to the Chinese Outbound Tourism market. With the head office in Heide, Germany and a Chinese branch based in Beijing, COTRI offers a broad range of services, including market research, analysis, consulting and coaching for destinations, companies and individuals.



Silver Sponsors:

HTD MediaPetrie PR













Bronze Sponsors:

GreenEarth.TravelHurun ReportTUI China













Chinese Destination Partner:

Chengdu Tourism







Production Partners:

V Concepts Asia PacificThe Naughton Group






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