The contributors of articles to the ‘Essential China Travel Trends’ booklet are insiders of the tourism, travel and hospitality industry as well as specialists on media and the social web – many on high ranking academic and executive levels. This high level of knowledge, know how, experience and insights among our authors makes the ‘Essential China Travel Trends’ booklet such a valuable source of information for researchers, decision makers and entrepreneurs.

Meet the ‘Essential China Travel Trends’ dragon edition booklet’s authors and find their articles:

Prof. Dr. Wolfgang Georg Arlt, Director, China Outbound Tourism Research Institute

Prof Wolfgang Georg ArltWolfgang Georg Arlt has been engaged in European- Chinese business and tourism relations for 35 years. He is the founder and director of the China Outbound Tourism Research Institute (COTRI), based in Beijing and Heide, Germany. COTRI co-organises the annual China Outbound Travel & Tourism Market (COTTM), where it presents the New Chinese Tourists Welcoming Award.

Prof. Dr. Wolfgang Georg Arlt’s article in the Essential China Travel Trends dragon edition:

Outboud Tourism.

Dennis Pyka, Director World Travel Monitor® IPK International

Dennis PykaDennis Pyka has over 15 years of experience in the travel industry. He has been working as a Data Manager for IPK International since the year 2000, responsible for IPK’s World Travel Monitor®, an ongoing tourism study in 60 countries worldwide. He is in charge of all aspects of World Travel Monitor® data analyses and statistical projections.

Dennis Pyka’s article in the Essential China Travel Trends dragon edition:

A Decade of Travel Trends.

Rupert Hoogewerf, Founder, Hurun Report

Rupert HoogewerfRupert Hoogewerf co-founded the China Rich List (formerly known as the Hurun Rich List) in 1999, with the results of the first four years published in Forbes magazine. Since then, the list of the country’s wealthiest citizens has become an eagerly awaited annual event. A qualified chartered accountant, Hoogewerf spent seven years at Arthur Andersen. He graduated from Durham University in 1993 with a degree in Chinese and Japanese.

Rupert Hoogewerf’s article in the Essential China Travel Trends dragon edition:

Luxury Travel.

Lin Xu, CEO, VariArts Travel Group

Lin XuLin Xu was trained as a Sinologist at Stanford University after completing a business degree at Peking University. She has conducted research on Chinese politics, culture and economic policy-making, as well as social phenomena of the Asia-Pacific region. She worked as an executive in Asian business development and investment consulting in the United States, France and China before starting VariArts Travel Group. She also helped found the China Luxury Travel Network and co-founded the China Sustainable Travel Network. Lin is also an art lover and eco-living promoter.

Lin Xu’s article in the Essential China Travel Trends dragon edition:

Travel Consolidation.

Marcel Schneider, CEO, TUI China

Marcel SchneiderMarcel Schneider spent several years working in banking before gradually moving into the travel industry. He has held various senior management positions in Switzerland and was also general manager of Diethelm Travel Thailand (1999-2004) before his appointment as TUI China CEO in 2005.

Marcel Schneider’s article in the Essential China Travel Trends dragon edition:

Tour Operation.

Jens Thraenhart, President & Co-founder, Dragon Trail

Jens ThraenhartJens Thraenhart is co-founder and President of travel technology and digital marketing firm Dragon Trail, helping travel brands develop a China presence leveraging social media, digital marketing and internet technologies, as well as publisher and editorial director of China Travel Trends. Educated at Cornell University with a Masters of Management in Hospitality, Mr. Thraenhart was recognised as one of the. travel industry’s top 100 rising stars by Travel Agent Magazine in 2003, and was listed as one of HSMAI’s 25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel in 2004 and 2005. As a global e-tourism expert, he has led marketing and Internet strategy teams with the Canadian Tourism Commission and Fairmont Hotels & Resorts, and has consulted for many global companies. He has served on various boards, including HSMAI and IFITT, and is currently the Chair for PATA China.

Jens Thraenhart’s article in the Essential China Travel Trends dragon edition:

Young Affluent Travellers.

Dr. Xu Chen, Researcher, China Tourism Academy

Dr. Xu ChenDr. Chen has conducted and participated in numerous national research projects for the China National Tourism Administration and actively engaged in international collaborations in tourism research and communications. His research interest includes tourism economy analysis, destination and tourism enterprise branding, consumer behavior in tourism and internationalisation. Dr. Chen received his PhD from Clemson University in the US.

Dr. Xu Chen’s article in the Essential China Travel Trends dragon edition:

Customer Satisfaction.

Liu Shijun, Director, India, China National Tourism Administration…

Liu ShijunMr Liu was in charge of the national hospitality industry and tourism standardisation efforts at the CNTA as Deputy Director-General, Department of Industry Supervision and Management before being posted to Delhi. He has extensive experience and expertise in hospitality management, tourism, standardisation, international marketing and communications.

…& Lu Kailin, Section Chief, Hotel Division, Department of Industry Supervision and Management, CNTA

Lu KailinMr Lu is a key official in charge of hotel classification standards and hotel industry supervision. He authored The National Standard Classification and Accreditation for Star-rated Tourist Hotels and Explanations and Rating Instruction of Hotel Starrating Standards in China.

Liu Shijun & Lu Kailin’s article in the Essential China Travel Trends dragon edition:

Hotel Regulation.

Damien Little, Director, Horwath HTL

Damien LittleDamien Little has 12 years of consulting experience and has undertaken more than 400 hotel-related projects in 12 countries across the Asia Pacific region. He has significant experience in China, having travelled to more than 70 cities across the country. He joined Horwath HTL in 2001.

Damien Little’s article in the Essential China Travel Trends dragon edition:

Hotel Profitability.

Kate Chang, Regional Director, Greater China, PATA

Kate ChangMs Chang has become the face of PATA in China since joining the association in May 2005. Based in Beijing, she identifies, analyses and interprets trends, policies and opportunities in China’s tourism sector to assist PATA in creating and expanding activities and programmes to better support China’s tourism sector. A graduate of the Tourism & Hospitality Management School of Beijing International Studies University, Ms Chang was the Assistant Director in Australia for the China National Tourism Administration prior to joining PATA.

Kate Chang’s article in the Essential China Travel Trends dragon edition:

MICE Regulation.

Daniel Tschudy , Senior Advisor Special Projects, MCI

Daniel TschudyDaniel Tschudy has been involved in the global tourism, hospitality and MICE industries for four decades. Originally from Switzerland, he spent 13 years working overseas – Canada, Germany, France, Japan and China. In 1987, he co-founded MCI, now the leading global congress- and association-management agency group. Tschudy also works as a journalist, speaker and consultant, with a particular interest in China and the region. He is editor of events magazine (Germany) and writes regularly for Handelszeitung, Switzerland’s leading economic newspaper.

Daniel Tschudy’s article in the Essential China Travel Trends dragon edition:

MICE Destination.

Mario M. Hardy, Vice President Asia Pacific, UBM Aviation

Mario M. HardyMario Hardy is based at UBM Aviation regional headquarters in Singapore and leads UBM Aviation business across the Asia Pacific region which includes offices in Beijing, and Tokyo. With more than 27 year’s professional expertise in the aviation industry, Mr Hardy began his career with People’s Express Airlines in 1985, before joining Canadian Airlines in 1987 where he spent 12 years in a number of sales, marketing and operational roles, leading to his appointment in a senior management role heading the Group Sales & Charter division in 1997. He joined OAG in 1999 and held several positions, leading to his appointment in 2007 to Vice President – Asia Pacific at UBM Aviation.

Mario M. Hardy’s article in the Essential China Travel Trends dragon edition:


Professor Geoffrey Lipman, Chief Disruption Architect, Green Earth Travel

Prof Geoffrey LipmanAt the forefront of the global travel and tourism industry for nearly five decades, Professor Geoffery Lipman joined the International Air Transport Association in the 1960s and became its executive director before his appointment as the first President of the World Travel & Tourism Council from 1990 to 1999. Between 2006 and 2010, he served as Assistant Secretary General and spokesperson of the UNWTO, the World Tourism Organization, and prior to that acted as advisor to the Secretary General. Professor Lipman is also an Associate of Cosmos China and President of ICTP (International Council of Tourism Partners).

Professor Geoffrey Lipman’s article in the Essential China Travel Trends dragon edition:

Green Evolution.

George Cao, Co-Founder & CEO, Dragon Trail

George CaoAfter graduating from the Cornell School of Hotel Administration in 1996 with a master’s degree and a specialty in information technology and revenue management, George Cao developed Choice Hotel’s first automated revenue management system. Cao founded Search Party in September 2004, and shortly thereafter moved with his family to his native China to build and manage Search Party’s software development group. In 2005, the started Go 10000, China’s first meta-search and travel-focused social network. His Beijing-based travel technology firm is joint venture partner of brand engagement agency Dragon Trail, helping travel brands develop a China presence leveraging social media, digital marketing and internet technologies.

George Cao’s article in the Essential China Travel Trends dragon edition:

Mobile Marketing.

Lesley Reynolds, CEO, Portfolio

Lesley ReynoldsPortfolio has offices in London, Hong Kong and Shanghai (WOFE). Lesley has worked in Executive search and selection in the hospitality and leisure sector for 25 years and is one of the most knowledgeable in her field. Whilst leading a significant team of specialists, she remains hands-on executing senior corporate assignments. Her early career included various management roles in the luxury hotel market. Lesley is married and has two teenagers.

Lesley Reynolds’s article in the Essential China Travel Trends dragon edition:

Human Resources.

K K Fung, Managing Director, Greater China, Jones Lang LaSalle

K K FungK K Fung leads a team of more than 1,300 people across 12 corporate offices, in addition to another 10,000 staff working in client premises. Mr Fung works closely with market and business leaders to develop strategic direction, business priorities and operational advice across Greater China. Operating in the world’s fastest growing economy, this includes expanding the firm’s presence in the region and developing new business lines relevant to the real estate industry. Mr Fung’s career with Jones Lang LaSalle has spanned more than twenty five years. He joined the Firm (formerly Jones Lang Wootton) in 1984 after completing a degree in Land Economics from the University of Aberdeen, Scotland. KK Fung took over responsibility for Greater China, including Hong Kong and Macau, in 2009.

K K Fung’s article in the Essential China Travel Trends dragon edition:

China’s Growing Cities.

  • Facebook
  • Twitter
  • LinkedIn
  • Tumblr
  • MySpace
  • Blogger
  • Digg
  • Delicious
  • StumbleUpon
  • Technorati
  • Mister Wong
  • Email