Essential China Travel Trends Publisher:

The ‘Essential China Travel Trends’ dragon edition is published by China Travel Trends, the one-stop resource website and community focused on China outbound tourism, and English-language social media and digital marketing.

ChinaTravelTrends is an English language, one-stop resource website and community focused on the changing tourism, marketing, and consumer trends in China. aims at giving international travel and tourism organizations insights about the complexity of the China travel market and its online landscape. China Travel Trends has an online community of nearly 1,000 tourism industry professionals interested in the Chinese travel market, and publishes the “Essential Guide to China Travel Trends”.

Web: | China Travel Trends news | China Travel Trends community
Twitter: @CnTravelTrends
Facebook: China Travel Trends Facebook page
LinkedIn: China Travel Trends LinkedIn group
Ushi: China Travel Trends Ushi group


Essential China Travel Trends Co-producers:

In Addition to China Travel Trends the booklet owes its success to the following resourceful contributions from tourism, travel and media specialists:

Dragon Trail (

Dragon Trail is an award-winning travel technology and digital marketing firm to help travel and tourism organizations to reach and connect with Chinese consumers by leveraging the Chinese online and social media landscape to develop and seed relevant content, executing results-driven digital marketing campaigns, and enabling innovative technology solutions. 100% CHINA – 100% TRAVEL – 100% DIGITAL

PATA – Pacific Asia Travel Association (

The Pacific Asia Travel Association (PATA) is a not-for profit membership association that acts as a catalyst for the responsible development of travel and tourism within the Asia Pacific region. In partnership with private and public sector members, PATA enhances the sustainable growth, value and quality of travel and tourism to-from-and-within, the region.


COTRI is the worldwide leading independent research institute for analysis, consulting and quality assessment relating to the Chinese Outbound Tourism market. With the head office in Heide, Germany and a Chinese branch based in Beijing, COTRI offers a broad range of services, including market research, analysis, consulting and coaching for destinations, companies and individuals.

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