The contributors of articles to the ‘Essential China Travel Trends’ booklet are insiders of the tourism, travel and hospitality industry as well as specialists on media and the social web – many on high ranking academic and executive levels. This high level of knowledge, know how, experience and insights among our authors makes the ‘Essential China Travel Trends’ booklet such a valuable source of information for researchers, decision makers and entrepreneurs.
Meet the ‘Essential China Travel Trends’ Tiger edition booklet’s authors and find their articles:
Professor Geoffrey Lipman, GreenEarth.travel
Geoffrey Lipman is a principal at Schuman Associates Brussels, and an advisor to UNWTO and the World Economic Forum. He chairs the board of the DeHaan Institute at Nottingham University and is an adjunct professor at Victoria University Australia. He is a Board Member of STDI, Greenearth.travel and Dragon Trail. He has served as assistant secretary-general of the UNWTO, president of the WTTC and executive director of IATA. Lipman has written and lectured on tourism strategy, sustainability and airline liberalization, and co-authored studies on European aviation and airline mergers.
Professor Geoffrey Lipman’s Article in the Essential China Travel Trends tiger edition:
Travel Sustainability. How travel fits into China’s role in the green economy.
Jens Thraenhart, Dragon Trail
Educated at Cornell University with a Masters of Management in Hospitality, Jens Thraenhart was recognized as one of the travel industry’s top 100 rising stars by Travel Agent Magazine in 2003, and was listed as one of HSMAI’s 25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel in 2004 and 2005. He has led marketing and Internet strategy teams with the Canadian Tourism Commission and Fairmont Hotels & Resorts. His e-strategy advisory firm Chameleon Strategies is joint venture partner of brand engagement agency Dragon Trail, helping travel brands develop a China presence leveraging social media, digital marketing and internet technologies. He recently launched the online resource portal and community ChinaTravelTrends.com.
Jens Traenhart’s Article in the Essential China Travel Trends tiger edition:
Internet & Social Media Marketing. Engaging the world’s biggest online population
George Cao, Dragon Trail
After graduating from the Cornell School of Hotel Administration in 1996 with a master’s degree and a specialty in information technology and revenue management, George Cao developed Choice Hotels’ first automated revenue management system. Cao founded Search Party in September 2004, and shortly thereafter moved with his family to his native China to build and manage Search Party’s software development group. In 2005, he started Go10000, China’s first meta-search engine in the travel category, offering services in travel research and trip planning, travel meta-search and travel-focused social networking. His Beijing-based travel technology firm is joint venture partner of brand engagement agency Dragon Trail, helping travel brands develop a China presence leveraging social media, digital marketing and internet technologies.
George Cao’s Article in the Essential China Travel Trends tiger edition:
China Travel Technology. Innovating for the wired traveler
Charlie Li, China Southern Airlines
Charlie Li has worked as general manager of E-commerce Co. Ltd of China Southern Airlines since 2007. Li has 18 years of experience in China’s airline and online travel industry. He most recently worked as eLong’s senior director of the air partner service group, where he led product development and maintained the key supplier relationships with major Chinese and international airlines. Charlie holds a bachelors degree from Shandong University in China and an Aviation MBA from Concordia University in Montreal, Canada.
Charlie Li’s Article in the Essential China Travel Trends tiger edition:
Travel Distribution – A country at the crossroads of online and traditional travel booking
Lin Xu, CLTN
Lin Xu’s personal and professional relationship with China extends across the academic, entrepreneurial and creative spheres. She is a China scholar, art lover, and eco-living promoter. Lin was trained as a Sinologist at Stanford University after completing a business degree at Peking University. She has conducted research on Chinese politics, culture and economic policymaking, as well as social phenomena of the Asia-Pacific region. She worked as an executive in Asian business development and investment consulting in the United States, France and China, before starting VariArts Travel Group. She also helped found the China Luxury Travel Network (CLTN) and co-founded the China Sustainable Travel Network (CSTN).
Lin Xu’s Article in the Essential China Travel Trends tiger edition:
China’s Tourism Capacity 2.0 – Learning to serve sophisticated guests from abroad
Professor Wolfgang Georg Arlt, COTRI
Wolfgang Georg Arlt has been engaged in European-Chinese business and tourism relations for 35 years. He is the founder and director of the China Outbound Tourism Research Institute (COTRI), based in Shanghai and Heide, Germany. COTRI co-organizes the annual China Outbound Travel & Tourism Market, where it gives out the Chinese Tourists Welcoming Award.
Lin Xu’s Article in the Essential China Travel Trends tiger edition:
Outbound Tourism – Understanding the world’s fastest growing source market
Damien Little, Horwath HTL
Graduate of the prestigious Hotel School at Cornell University, and recognized as an expert when it comes to hotel development in China, Damien Little is a Director of Horwath HTL in Asia, a leading consulting company specialized in hotel and real estate development, based in the Singapore office, and prior to that based in Horwath’s offices in Beijing and Hong Kong. In his role, he oversees the China Market, and brings significant experience, having traveled to more than 70 cities across China. Prior to joining Horwath HTL in 2001, Damien worked for both Arthur Andersen and PricewaterhouseCoopers in Sydney.
Damien Little’s Article in the Essential China Travel Trends tiger edition:
China Hotel Development Trends – A five-star boom leads industry-wide growth
Xiaoan Wei, China Tourism Academy
Wei Xiaoan launched his career in travel at the Beijing Tourism Bureau in 1982. Beginning in 1988, he spent 15 years working in several different capacities at the China National Tourism Administration, including stints as director of research and director of policy and regulation. He directs the Tourism Research Center at the Chinese Academy of Social Sciences, and serves as academic committee director at the China Tourism Academy.
Xiaoan Wei’s Article in the Essential China Travel Trends tiger edition:
From Size to Strength: China’s Tourism Market Trends
Rupert Hoogewerf, Hurun Report
Curious to know who was behind China’s fast-growing private sector, Hoogewerf founded the China Rich List (formerly known as the Hurun Rich List) in 1999 with two students from Shanghai’s Donghua University, publishing the first four years’ results in Forbes magazine. Since then, the list of the PRC’s wealthiest citizens has become an eagerly awaited annual event for China’s private sector. A qualified chartered accountant, Hoogewerf spent seven years at Arthur Andersen. He graduated from Durham University in 1993 with a degree in Chinese and Japanese.
Rupert Hoogewerf’s Article in the Essential China Travel Trends tiger edition:
The Affluent Chinese Consumer – China’s Luxury Travelers
Daniel Tschudy, HQC Group & Mary Ma, VariArts Travel Group
In 1987, Daniel Tschudy co-founded the MCI Group, one of the leading congress and event management agency groups in the world. Since October 2007, he has served as CEO of HQC Group, a Switzerland-based quality and performance testing agency in the hospitality and tourism industries. Since 2008, he has consulted in China and South Africa (in relation to the 2010 FIFA World Cup).
Mary Ma’s personal and professional relationships extend widely across China’s hotel & travel industries. Over the past 20 year, she has witnessed and partaken in the short history of China’s travel and event industry. She is an expert on the hospitality industry and has acquired an intimate understanding of hotels and tour operations.
Daniel Tschudy & Mary Ma’s Article in the Essential China Travel Trends tiger edition:
Mega Events Upgrade China’s Meetings Industry
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