The ‘Essential China Travel Trends’ Tiger edition booklet owes its success to the high quality of contributions from tourism, travel and media specialists who shared their knowledge and insights in their articles. The booklet’s major producers are: (Twitter: @ CnTravelTrends) is the one-stop resource website and community focused on China outbound tourism, and English-language social media and digital marketing, giving international travel and tourism organizations insights about the complexity of the China travel market and its online landscape. Information will include interviews, articles from contributors and experts, syndicated reports, marketplace of services, a community to connect with fellow professionals, industry surveys and an expert panel. China Travel Trends is published in association with Dragon Trail and COTRI. Join the China Travel Trends Community at

Dragon Trail (

Dragon Trail is the premier brand engagement firm to help travel and tourism organizations connect to Chinese consumers by leveraging the Chinese online and social media landscape to develop and seed relevant content, executing results-driven digital marketing campaigns, and enabling innovative technology solutions. Dragon Trail also develops and licenses proprietary travel technology solutions, such as our trip planner and meta search solutions, as well as social media applications, online communities and e-Learning systems, in order for travel companies to fully leverage technology as an enabler to engage with consumers and the travel trade.

VariArts Travel Group

VariArts Travel Group is a leader of the high-end travel industry in China. By establishing China Luxury Travel Network (, it has consolidated China’s highest quality travel supply chain, bridging it closer to VariArts’ fast growing international distribution channels and sales offices, via cutting edge technology and high touch management. This is the first and only high-end leisure travel network in China, dedicated to increasing the service standards and sales performance of its by-invitation-only members. With the valuable experience of launching CLTN under its belt, VariArts is in the process of establishing an outbound platform with the world’s best travel providers to serve the unsatisfied needs of affluent Chinese travelers.

China Luxury Travel Network (CLTN)

The China Luxury Travel Network (CLTN, online at is China’s first by-invitation-only alliance of luxury travel providers, including premium hotels and resorts, travel operators, special event venues, activity planners and transportation suppliers. By unifying the very best in hospitality and destination management services, CLTN provides individuals and group organizers with a one-stop-shop for luxury travel services in China. CLTN’s online market place is dedicated to empowering overseas operators and agencies with the tools to tailor-make their China tours with the very best services available.

TravelDaily (

is China’s leading online publisher focusing on distribution, marketing and technology developments in the travel and tourism industries. With a focus on up-to-the-minute news combined with in-depth analysis by leading industry experts, TravelDaily keeps readers ahead of industry trends. has also organized the China Travel Distribution Summit for the past three years, bringing together attendees from 23 countries. Events have featured senior executives from companies such as Expedia, Ctrip, Elong, Zuji, Cendant, Abacus, BTI, Northwest Airlines and China Southern Airlines as guest speakers to share their in-depth observations and strategic thinking about the industry.


is the worldwide leading research institute for research, consulting and quality assessment relating to the Chinese outbound tourism market. Its collaboration with Dragon Trail, offers an integrated “China Solution,” including technology, marketing, trade sales, and research, as well as service training, combined with specific industry expertise and local knowledge. Together, both Dragon Trail and COTRI copublish the resource website and community COTRI is publishing self-learning programs for the Chinese and other source markets in partnership with PATA and also publishes other materials like the COTRI Yearbook etc. COTRI also organizes the COQ China Outbound Tourism Quality Label.


( The Win-Chinese-Tourists consortium is founded by COTRI (China Outbound Tourism Research Institute), and Dragon Trail, is striving to increase the satisfaction of Chinese outbound travelers by helping hospitality, retail, ravel and tourism service providers all over the world to understand, communicate with and cater in a profitable and sustainable way for the specific expectations and needs of this outbound tourism source market. The consortium of member firms offers for the first time a one-stop solution for travel and tourism organizations for success in the Chinese market: How to make them satisfied with your services, how to promote and spread the word, and finally how to sell and turn demand into bookable offers. Activities under the consortium include the Chinese Tourist Welcoming Award (since 2004), resource website and online community, as well as seminars and speaking engagements.

China Tourism Academy: Annual Report of China Outbound Tourism Development 2009 / 2010 (English Edition)

CTA’s 2010 report provides the best available reference for tourism organizations, service providers, tourism promotion organizations, researchers and anyone interested in the Chinese outbound tourism market, including detailed information about tourists’ behaviour at their destination, consumption, analysis of satisfaction levels, market analysis and the socio-economic backgrounds of tourists by region. The English Edition of the CTA Annual Report 2009/2010 is published in cooperation with CTA, the official tourism research institute of the China National Tourism Administration CNTA, and COTRI. More information is available at is a policy think tank that supports travel and tourism as a key contributor to the green economy, with an emphasis on innovation and investment. It manages Live The Deal, a campaign to help the sector implement the carbon reduction outcomes of the Copenhagen Climate Accord.

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